About us

Beach Fashion

Beach and Body is based in Westbourne, Bournemouth's fashion quarter, home of an exciting selection of independent fashion shops. With good parking nearby, and the local train station, on the Southampton (for the cruise ships) and London line less than a mile away, visiting Beach and Body couldn't be easier.

Founder Melanie Mogford has built up a discerning clientele for her range of designer swimwear and accessories over the past 10 years. There's nothing she doesn't know about how to choose the right swimsuit for each body shape, size and age. Customers travel from around the country to check out the newest fashion swimwear, confident in the knowledge that there will always be a huge range of the latest designer styles, whatever the season.

"I'm really looking forward to my holiday, now I found something new to wear on the beach."

Personal fitting service

Beach and Body fashion swimwear is designed and selected to flatter and give confidence to any woman- customers range in age from 16 to 86, and size from 8-20. This specialist beachwear boutique caters for apples, pears, boyish shapes, and hourglasses- there's a fashion swimsuit to help every woman look her best. A wide choice of cup sizes, body and leg lengths, are always in stock. Beach and Body's staff are all trained as expert fitters, and regularly update their knowledge of both technical and fashion developments in swimwear and beach accessories.They understand the insider's tricks of strategic colour co-ordination and pattern positioning, too. Customers are welcome to try on a few looks in the warm and spacious fitting rooms, and see the difference.

Planning your holiday wardrobe

Swimwear is an important part of every woman's fashion wardrobe, so it's worth investing in the best style and fabrics- practically, it saves time and lots of fruitless trailing round the high street. Good quality swimsuits and bikinis last longer too. Whether you're getting married and want to look fabulous on the beach, on your honeymoon, on your cruise, in the Caribbean, or simply on Bournemouth's Blue Flag golden sands, Beach and Body has the right swimsuit for you.

Take a look at the regularly changing collections shown here for some ideas, and don't forget about co-ordinating cover-ups and accessories. Choose from French and Italian styled beach dresses and swirly skirts, which will take you from beach to fine dining, with only a change of shoes and jewellery. There are generous sarongs and sexy kaftans, sunhats and beach shoes, as well as hats, visors and bags to complete your look.